To support a script pitch by the prolific Berlin & Munich based production company Ratpack, I created a spoof advent calendar as packaging for a seasonal script offer that centres around the premise of Santa boycotting Christmas.
The pack was sent out to all the major TV networks in Germany at the height of the pre-Christmas build-up. The aim was that the product would fall in with all the usual corporate gifts but then stand out by its brazen rejection of the festive spirit: it featured a heavyweight slogan informing the recipient that Christmas has been cancelled, whilst within each window, stereotypical Christmas icons appeared but crossed out!
The end product was manufactured in a small run by a specialist advent calendar manufacturer. I adapted the paper engineering so that a bound script document could be inserted into the void usually reserved for chocolates or other small gifts.
– –
Client: Ratpack Films
