Stan Lee, creator of Spiderman, X Men and The Incredible Hulk devised a new show especially for Sky, centring around Harry, a London police detective with an unusal superpower: luck.
To promote the second series I was asked by Sky to devise an online banner solution with a bit more to it.
My concept used gamification to get across the theme of the show: the viewer is invited to try and shoot Harry by clicking bullets. At all times the player will lose, showing Harry‘s invincibilty. On the third try the banner rolls over and delivers the essential details and CTA.
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