Lufthansa were in the process of redeveloping their global licensed merchandising programme, The first stage was to create an introductory look-book.
The piece would be presented to potential collaborator brands to give them an overview of why they should partner with the airline. This included communicating the aims of the programme plus key data that might prove of interest, suchas advertising reach statistics and historical detail on the company.
My input on the project was fully 360, involving composition of the whole original text, research, design concept, layout and art working.
I was free to create a piece that sits in the brand world but very much has it‘s own Identity as a licensing agency sales tool. The final piece is available for global distribution in print as a premium ‚leave behind‘ and as digital download.
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CLIENT: LUFTHANSA
