This project was inspired by how digital music can be serendipitously found on the Internet but at the loss of the tangible element of creative physical packaging.
My aim was to explore ways of making digital music physical again. The result was a lightweight MP3 player loaded with self-composed original music placed inside a standard rubber party balloon. The balloon was then inflated with helium and released into the air randomly to be delivered to an unsuspecting recipient who can listen to the music with the headphones provided in the package.
The filled balloon creates a protective atmosphere for the electronics but should the balloon fail, a safety parachute is provided to bring all equipment to the ground safely. Styling was determined by material sourcing with a graphic design inspired by functional graphics found on aeronautical equipment.
n.b. I was very happy that the work was featured on one of my favourite blogs, Sleeves Received, a side project from Wire, one of my favourite magazines.Check it out
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Client: Self-led
