This project was inspired by how digital music can be serendipitously found on the Internet but at the loss of the tangible element of creative physical packaging
My aim with this project was to explore how digital music — often experienced as immaterial data — could be reimagined as a tangible, physical encounter. The concept sought to challenge the intangibility of streaming culture by giving digital sound a spatial, sculptural presence.
The outcome was a lightweight MP3 player containing a collection of my own original compositions, sealed inside a standard rubber party balloon. Once inflated with helium, each balloon became a self-contained sound capsule — drifting freely through the air until discovered by an unsuspecting recipient. Inside the package, alongside the MP3 player, were a set of headphones and a simple instruction card, allowing the finder to immediately access and experience the music.
Functionally, the inflated balloon provided a natural cushion of air that protected the electronic components. In the event of deflation or failure, a compact parachute ensured a gentle landing and safe recovery of the device
The visual styling of the project was driven by material sourcing and practical considerations. The graphic language drew inspiration from the utilitarian markings and coded symbols found on aeronautical and technical equipment — a nod to both the project’s airborne delivery system and its experimental, exploratory nature.
n.b. I was very happy that the work was featured on one of my favourite blogs, Sleeves Received, a side project from Wire, one of my favourite magazines.Check it out
Client: Self-led
Input: art direction, design & layout, sourcing, PR
