As part of a global rebranding process, Sky DE were developing a number of internal brands.
One particular initiative centred on the collection and publication of key audience metrics.
I was provided with a shortlist of potential names and tasked with creating a series of visual marks to accompany them. The brief required that each mark not only work harmoniously with the chosen wording but also deliver an immediate visual cue about the nature of the initiative — namely, its focus on data insight and audience engagement.
The challenge was to produce designs that were distinctive and eye-catching while still conforming to the established visual language of the corporate identity
This involved careful consideration of typography, proportion, and colour palette to ensure consistency with existing brand materials, while introducing enough variation to differentiate the initiative as a recognisable sub-brand within the wider communications ecosystem.
CLIENT: SKY Deutschland
input: art direction, design & layout
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