Lufthansa were in the process of redeveloping their global licensed merchandising programme, The first stage was to create an introductory look-book.
The piece was designed to showcase the airline’s partnership programme, highlighting its aims, key advertising reach statistics, and historical company insights.
My role encompassed a full 360° approach: creating all original content, conducting visual research, developing the design concept, composing the layout, and executing the final artwork
I was given creative freedom to produce a piece that aligns with the airline’s brand world while establishing its own distinct identity as a licensing agency sales tool. The final look-book is distributed globally, both as a premium print “leave-behind” and as a downloadable digital asset.
CLIENT: LUFTHANSA
input: art direction, concept, copywriting, design & layout
