I received a brief to develop a distinctive & enigmatic sales tool for reps to engage famous brands from different industries within the luxury sector.
Inspired by the fact that the tool was intended to be largely used as a projection, my solution was to base the whole concept on the idea of light and the colour spectrum. This allowed me to develop the UX by splitting the desired content into sections that aligned with the 7 different colours.
I wanted the styling to have an expressive and nebulous mood. In this, I was influenced by the work of James Turrell. I engineered my take on the reflective mood exhibited in his work by continuing the light theme through the creation of my own abstract shapes. I employed a self-consciously ironic technique of using an iPad as a lightbox and black cardboard cut-outs which I then photographed and retouched in post-production.
Added value
Behind the scenes: creating the shapes for photography
