event IDENT
The event was a high-concept that uses a famous location from Stanley Kubrick‘s legendary A Clockwork Orange (1971), namely Wandsworth Roundabout in London, as the site for a skateboarding competition. It would be a place that would be ideal due to specific architectural peculiarities that make it particularly interesting for the sport but with the extra ironic subtext of skateboarding’s past as a ‚rebellious‘ alternative culture melding with the film’s (and book’s) non-to-positive view of future youth culture.
The ident was designed for a fundraising event proposal in aid of the NGO Skate Aid. The logo introduced the concept in a pitch pack aimed at selling the concept to potential media partners.
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Client: Self-led
Inspiration
