Product concepts for merchandising range
When Lufthansa Technik began restoring the Lockheed L-1649A “Super Star,” Lufthansa saw an opportunity to turn a complex engineering project into a story people could touch, wear, and keep.
Our team was invited to capture the romance of the superstar and 1950s transatlantic flight and bring it to life through merchandise concepts that felt authentic, collectible, and emotionally resonant.
For my contribution, I immersed myself in visual research, studying the aircraft in detail and extracting design cues from its form, materials, and history. From this, I sketched up a series of premium product concepts rooted in genuine elements found on the aircraft—transforming the restoration into a living brand experience.
For the illustrations I used a vector key line illustration technique combined with painterly textures to hopefully bring across the concept without detracting the viewer with details that would be unnecessary at the early stage in the project.
Client: Lufthansa
Input: Concept, illustration
VW Transporter with bespoke livery
metal suitcase with found graphics
ladies shoes with super star silhouette detail
mens Blazer Jacket with emblem lining and colour accents
mens cuff links featuring distinctive tail number code
aviator sunglasses featuring super star emblem and distinctive tail number code
ladies neck scarf with distinctive super star silhouette
Leica m60 with bespoke body colourway
Whiskey tumbler engraved with Superstar emblem in Wooden silk-lined presentation case
deluxe bathrobe with embroidered superstar emblem
crockery and cutlery on wooden tray
ladies evening dress
Inspiration
Lockheed L-1649 AKA ‘SuperStar’
New livery of refurbished Super Star
