Each year prestige concept catering company Rex Bavariae produce 4 catering themes that are available for clients to purchase for corporate events.
For one particular years offerings I was invited as a guest artist to create 4 idents that expressed the individual concepts but maintained the high-end feel established by the Rex brand.
Healthy Eating
Health food can often seem to be the antithesis of party food. To show that it doesn’t have to be a heavy-weight script font was used to present a relaxed nature with an elegant attitude.
Munich Disco
The firm’s corporate typeface was adapted and tweaked to symbolise something of the glamour of Munich’s elegant nightlife scene.
Street Food
A rough and ready version of the corporate typeface was used to bring across the uncomplicated but flavoursome visual attitude of street food vendors around the world.
Toscana
Tuscan food is always popular but is marred by many visual clichés. To combat this I returned to the 1930s heyday of resorts such as Forte Dei Marmi for inspiration.
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